Interview on creating thought leadership content

Podcast

How to create thought leadership content: The power of a good interview

Tune in to our interview with Shaheen Samavati and Kyler Canastra as they chat about the keys to creating thought leadership content.

Interview on creating thought leadership content

Podcast

How to create thought leadership content: The power of a good interview

Tune in to our interview with Shaheen Samavati and Kyler Canastra as they chat about the keys to creating thought leadership content.

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Explore all articles

Localization strategy: Your guide to engaging a global audience

by Bridget Langer

While it’s tempting to use one global marketing strategy for all audiences, it’s not going to get you very far. Each country has its own culture, language and nuances that are essential to capture…

Social media localization: Go global without fresh content

by Bridget Langer

Many international brands choose social media localization as their first port of call when connecting with regional audiences and competing with local brands. But before creating fresh content for…

Global marketing standardization and localization: A helpful guide

by Bree Recker

Achieving consistent brand growth worldwide requires finding the right formula for scalability. One strategy that many companies use is global marketing standardization, which aims to create…

Advertising translation: How to maintain your ads’ impact abroad

by Ariel Craine

Advertising translation opens doors for new audiences to connect with your brand. But only if you do it the right way. Keep reading to discover the role of translation in advertising and…

Video translation: Auto-generated vs. human translation services

by Bridget Langer

Video content already provides a solid return on investment. But if you're not translating your videos, you could miss out on reaching key audiences. For brands targeting global markets, it’s…

Localization testing: Is your website 100% ready to go global?

by Bridget Langer

Before launching any global strategy, it's essential to step back and ask: is your website 100% ready for international expansion? With effective localization testing, your brand can avoid many…

Audiovisual translation services: A complete guide for your business

by Ariel Craine

What's the best way to adapt your audiovisual content for a new international market? Translated subtitles or transcripts? Local voice-overs or dubbing? And how do you find the right agency or…

ChatGPT vs. machine translation tools

by Ariel Craine

With the emergence of ChatGPT, global brands are asking if it’s really the best tool for machine translation in 2023. We're constantly testing out new and improved translation tools, including the…

Which Spanish language variant is best when marketing to a global audience?

by Ariel Craine

Which Spanish language variant should your brand communicate in?  For example, if you’re launching a TikTok channel or a podcast aimed at Spanish speakers, should the face and accent of your…

Can you trust AI video translation? Our linguists put it to the test

by Bridget Langer

HeyGen's AI video translation tool has generated quite a buzz. But does it live up to the hype?  VeraContent’s team of linguists took on the challenge of creating AI-translated videos in…

Standard Spanish: How to broaden your reach across Spanish-speaking audiences

by Bridget Langer

Spanish is the third most commonly used language online—after English and Russian—and one of the most widely dispersed languages, being spoken in over 20 countries. It’s also commonly spoken as a…

Multilingual content: Setting up your site for global users

Avatar photoby Suze McCullagh

When was the last time you looked at the multilingual content on your site from a global user experience perspective? Ensuring visitors worldwide feel comfortable on your site is crucial if you want…

Explore all articles

Localization strategy: Your guide to engaging a global audience

by Bridget Langer

While it’s tempting to use one global marketing strategy for all audiences, it’s not going to get you very far. Each country has its own culture, language and nuances that are essential to capture…

Social media localization: Go global without fresh content

by Bridget Langer

Many international brands choose social media localization as their first port of call when connecting with regional audiences and competing with local brands. But before creating fresh content for…

Global marketing standardization and localization: A helpful guide

by Bree Recker

Achieving consistent brand growth worldwide requires finding the right formula for scalability. One strategy that many companies use is global marketing standardization, which aims to create…

Advertising translation: How to maintain your ads’ impact abroad

by Ariel Craine

Advertising translation opens doors for new audiences to connect with your brand. But only if you do it the right way. Keep reading to discover the role of translation in advertising and…

Video translation: Auto-generated vs. human translation services

by Bridget Langer

Video content already provides a solid return on investment. But if you're not translating your videos, you could miss out on reaching key audiences. For brands targeting global markets, it’s…

Localization testing: Is your website 100% ready to go global?

by Bridget Langer

Before launching any global strategy, it's essential to step back and ask: is your website 100% ready for international expansion? With effective localization testing, your brand can avoid many…

Audiovisual translation services: A complete guide for your business

by Ariel Craine

What's the best way to adapt your audiovisual content for a new international market? Translated subtitles or transcripts? Local voice-overs or dubbing? And how do you find the right agency or…

ChatGPT vs. machine translation tools

by Ariel Craine

With the emergence of ChatGPT, global brands are asking if it’s really the best tool for machine translation in 2023. We're constantly testing out new and improved translation tools, including the…

Which Spanish language variant is best when marketing to a global audience?

by Ariel Craine

Which Spanish language variant should your brand communicate in?  For example, if you’re launching a TikTok channel or a podcast aimed at Spanish speakers, should the face and accent of your…

Can you trust AI video translation? Our linguists put it to the test

by Bridget Langer

HeyGen's AI video translation tool has generated quite a buzz. But does it live up to the hype?  VeraContent’s team of linguists took on the challenge of creating AI-translated videos in…

Standard Spanish: How to broaden your reach across Spanish-speaking audiences

by Bridget Langer

Spanish is the third most commonly used language online—after English and Russian—and one of the most widely dispersed languages, being spoken in over 20 countries. It’s also commonly spoken as a…

Multilingual content: Setting up your site for global users

Avatar photoby Suze McCullagh

When was the last time you looked at the multilingual content on your site from a global user experience perspective? Ensuring visitors worldwide feel comfortable on your site is crucial if you want…