When visiting a new country or city, who do you turn to first for the best tips? A local. The same can be said for brands entering new regions. Local influencers provide the best insights and access…

Bad content marketing translations can be found everywhere, even from the top global brands. But simply avoiding translations is not a solution—unless you want your competitors to move into foreign…

If you're aiming to market your brand in multiple countries, you'll need to find the right international marketing strategies to engage audiences who not only speak different languages but also have…

All content marketers know by now that AI tools can't be ignored—it’s just a matter of figuring out which ones work best for you. As a content writer, I've naturally started testing out different…

The benefits of multilingual marketing campaigns are immense—increased reach, brand awareness and revenue are just the start. But the results you get weigh heavily on the theme you choose or the…

Culture and language influence how all of us perceive the world around us. And, no matter how globalized the world becomes, cultural differences will always play a massive role in international…

Top global brands know that if you want to succeed in new markets, you must adjust and adapt your content for each specific audience. The best way to do this is by working with a professional…

Expanding your brand's reach to global audiences can be incredibly lucrative, but it can also be a daunting task. From language barriers to cultural nuances, there are numerous factors to consider…

Search Engine Optimization (SEO) is a part of any effective content marketing strategy—but what happens when you’re marketing to a non-English speaking audience? Spanish is the world’s fourth most…

Content marketing generates three times as many leads as traditional outbound marketing and costs 62% less. It’s no secret that developing a solid global content marketing strategy is one of the…

If running your social media in different languages isn’t part of your global marketing strategy, you could be leaving a lot of money on the table—especially if your competition starts targeting…

There’s a lot that goes into running a multilingual blog. From creating multiple content calendars to localizing content and managing a diverse team of creatives. Luckily, there are a few great…