The Global Marketer Newsletter
Get monthly updates packed with expert marketing advice. Stay informed and inspired with curated insights to help you excel in your career in international content and social media marketing.
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The Global Marketer Newsletter
Get monthly updates packed with expert marketing advice. Stay informed and inspired with curated insights to help you excel in your career in international content and social media marketing.
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Explore all articles

Multilingual copywriting: Adapting your ads for new markets

Avatar photoby Suze McCullagh

How can you reach new markets in languages you don’t speak? And how can you accurately portray your brand voice in different countries? The answer lies in high-quality multilingual copywriting.…

Audiovisual translation: How VeraContent approaches video translation

by Ariel Craine

With the increasing popularity of TikTok, Instagram Reels and Stories, YouTube Shorts and more, it's clear that video must form part of your marketing strategy to connect with your audience. And for…

Why the translation of marketing content is much harder than you think

by Bridget Langer

The translation of marketing content requires extensive knowledge of your target market, attention to linguistic nuances, cultural awareness and creative writing skills. If you want to adapt your…

Best global multilingual marketing advice you’ll hear in 2023

Avatar photoby Suze McCullagh

Expanding your marketing to attract international audiences opens up incredible growth opportunities. However, navigating the complexities of global multilingual marketing can be challenging,…

10 qualities every global marketing specialist needs

by Ariel Craine

Achieving success on a global scale requires more than just translating marketing materials into different languages. It takes a skilled and knowledgeable global marketing specialist who possesses a…

Marketing content translation: 10 tips to going multilingual

by Bridget Langer

If you want to reach global audiences on a personal level, it’s worth localizing your marketing content into different languages. But you should know that marketing content translation requires a…

Multilingual marketing: 5 channels to run in more than one language

by Ariel Craine

Thanks to the many digital tools and channels available, global brands have multiple opportunities to benefit from multilingual marketing. From social media to blogs, PPC advertising, SEO and email…

How to run multilingual email marketing campaigns that convert

Avatar photoby Suze McCullagh

When it comes to lead nurturing, there’s no better option than email marketing. Research suggests that 99% of email users check their inboxes daily and according to Statista, there are over 4…

Multilingual content production: A five-step process

by Ariel Craine

Consistent multilingual content production is vital for reaching new markets and ranking well on search engines. It also gives you an edge over your competitors⁠. After all, you don’t want them to…

Multilingual voice search: Optimize your content for Siri, Google Assistant and Alexa

by Bridget Langer

Whether it’s Siri, Google Assistant or Alexa, voice search assistants and devices are steadily creeping into our daily lives. And they’re changing the game of multilingual voice search SEO. How…

Multilingual content management: 5 tips to upload posts effectively 

by Ariel Craine

Think of your website as a library, and your multilingual content management system (CMS) as the dutiful librarian. It catalogs and neatly presents your site’s content to both administrators and…

Global social media manager: Role, responsibilities and value

by Ariel Craine

Managing global social media accounts requires comprehensive knowledge of international social media strategy, foreign markets, localization, cultural awareness, brand voice and much more. If…

Explore all articles

Multilingual copywriting: Adapting your ads for new markets

Avatar photoby Suze McCullagh

How can you reach new markets in languages you don’t speak? And how can you accurately portray your brand voice in different countries? The answer lies in high-quality multilingual copywriting.…

Audiovisual translation: How VeraContent approaches video translation

by Ariel Craine

With the increasing popularity of TikTok, Instagram Reels and Stories, YouTube Shorts and more, it's clear that video must form part of your marketing strategy to connect with your audience. And for…

Why the translation of marketing content is much harder than you think

by Bridget Langer

The translation of marketing content requires extensive knowledge of your target market, attention to linguistic nuances, cultural awareness and creative writing skills. If you want to adapt your…

Best global multilingual marketing advice you’ll hear in 2023

Avatar photoby Suze McCullagh

Expanding your marketing to attract international audiences opens up incredible growth opportunities. However, navigating the complexities of global multilingual marketing can be challenging,…

10 qualities every global marketing specialist needs

by Ariel Craine

Achieving success on a global scale requires more than just translating marketing materials into different languages. It takes a skilled and knowledgeable global marketing specialist who possesses a…

Marketing content translation: 10 tips to going multilingual

by Bridget Langer

If you want to reach global audiences on a personal level, it’s worth localizing your marketing content into different languages. But you should know that marketing content translation requires a…

Multilingual marketing: 5 channels to run in more than one language

by Ariel Craine

Thanks to the many digital tools and channels available, global brands have multiple opportunities to benefit from multilingual marketing. From social media to blogs, PPC advertising, SEO and email…

How to run multilingual email marketing campaigns that convert

Avatar photoby Suze McCullagh

When it comes to lead nurturing, there’s no better option than email marketing. Research suggests that 99% of email users check their inboxes daily and according to Statista, there are over 4…

Multilingual content production: A five-step process

by Ariel Craine

Consistent multilingual content production is vital for reaching new markets and ranking well on search engines. It also gives you an edge over your competitors⁠. After all, you don’t want them to…

Multilingual voice search: Optimize your content for Siri, Google Assistant and Alexa

by Bridget Langer

Whether it’s Siri, Google Assistant or Alexa, voice search assistants and devices are steadily creeping into our daily lives. And they’re changing the game of multilingual voice search SEO. How…

Multilingual content management: 5 tips to upload posts effectively 

by Ariel Craine

Think of your website as a library, and your multilingual content management system (CMS) as the dutiful librarian. It catalogs and neatly presents your site’s content to both administrators and…

Global social media manager: Role, responsibilities and value

by Ariel Craine

Managing global social media accounts requires comprehensive knowledge of international social media strategy, foreign markets, localization, cultural awareness, brand voice and much more. If…