Building an international SEO strategy is a must if you want internet users across the globe to be able to find your business. Google processes over 40,000 search queries every second, so…

If you want to use social media to engage international audiences, then you need to speak the right language—or rather, languages. A strong multilingual social media strategy can help you…

Building a website is one challenge, but ensuring it’s designed with the multilingual capabilities you need is another. The key? Choosing the right multilingual content management system (CMS) for…

Disconnecting from work and unwinding on vacation is always necessary—whether it's going on a long summer break or taking time off over the winter holidays to spend time with loved ones. But no…

A full audit of your multilingual digital presence is the best way to ensure you hit your marketing targets effectively. However, the word “audit” can send shivers down people's spines—summoning up…

You’ve worked hard to create incredible multilingual content that engages readers across the globe—but what happens if they can’t find it because you aren’t using hreflang tags? High-quality…

You’ve likely done in-depth audience research on your primary target market using a combination of audience research methods. You know exactly what your ideal customers care about, what they need,…

Storytelling forms the base of the most successful marketing campaigns. But only if the story is told in the right way—and that’s where native language marketing comes in. Keep reading to find out…

One of the biggest challenges facing polyglots and translators is also one of the funniest: figuring out how to translate humor into multiple languages. It can be an infuriating challenge, but what…

If you're looking to launch a multilingual blog on your company’s website, then planning your content in advance isn’t optional. It’s vital. Creating a blog editorial calendar will make your online…

Creating a multilingual blog with the right SEO strategy is one of the best ways to expand your brand's reach abroad. But how do you do that while maintaining your carefully curated brand voice?…

Successful marketing comes down to one thing: understanding your consumer. This understanding is deeply rooted in knowledge of your target audience's culture, values and context. Above anything…