Content is an essential part of any global marketing strategy. It's used to build trust and credibility with international clients, create a strong brand identity and increase visibility in foreign…

Effective strategies for global marketing engage international audiences in their own language—and that means a lot more than just straightforward translation. While the best examples of global…

Translation alone isn’t enough to connect with consumers worldwide. If you want to grow your business internationally, you need to localize your brand’s messaging and content for your target…

Social media is one of the best ways to connect brands and consumers worldwide. But if your content is only in English, you’re leaving a lot on the table—and letting local competitors get the…

While it’s tempting to use one global marketing strategy for all audiences, it’s not going to get you very far. Each country has its own culture, language and nuances that are essential to capture…

Many international brands choose social media localization as their first port of call when connecting with regional audiences and competing with local brands. But before creating fresh content for…

Achieving consistent brand growth worldwide requires finding the right formula for scalability. One strategy that many companies use is global marketing standardization, which aims to create…

Advertising translation opens doors for new audiences to connect with your brand. But only if you do it the right way. Keep reading to discover the role of translation in advertising and…

Video content already provides a solid return on investment. But if you're not translating your videos, you could miss out on reaching key audiences. For brands targeting global markets, it’s…

Before launching any global strategy, it's essential to step back and ask: is your website 100% ready for international expansion? With effective localization testing, your brand can avoid many…

What's the best way to adapt your audiovisual content for a new international market? Translated subtitles or transcripts? Local voice-overs or dubbing? And how do you find the right agency or…

With the emergence of ChatGPT, global brands are asking if it’s really the best tool for machine translation in 2023. We're constantly testing out new and improved translation tools, including the…